MTV Doesn't Influence ... Think Again

If you don't think MTV has too much of an impact on the young people watching it's programming, check this out: 

Here are just two of many studies that show MTV can influence the minds of it's viewers. 

One study done by M. Calfin, J. Carroll, and J. Schmidt (1993) shows that college students who were assigned to watch MTV developed more liberal attitudes toward premarital sex than their peers who did not watch MTV as part of the study. 

The second study done by L. Greeson and R. Williams (1986) found that seventh and ninth graders were more likely to approve of premarital sex after watching MTV for just one hour. 

These are disappointing conclusions. MTV has such a wide audience and such an influence on them, it's sad to see them exert their power on society in such a destructive way. 

When kids watch MTV they see attractive people enjoying sex and not suffering any negative consequences associated with sexual activity. By doing this, MTV is representing to teens that it's fun, enjoyable, and okay to have sex because there are no downsides. 

In showing their music videos MTV is showing glamorized alcohol, sex, violence, drugs, and weapons. These videos normalize this behavior. Show teens it's okay to behave like this. 

Someone needs to tell them it's NOT okay to do all these things. MTV and Viacom need to stop airing programming of this nature. And if they refuse, change the channel. You are in charge!